How to Convert Lead to Opportunity in Salesforce

In this salesforce tutorial, we will learn different ways to convert lead to opportunity in salesforce lightning and salesforce classic step by step.

Suppose, you are working in a marketing company and your job role is to sell products to clients or organizations. And you have successfully done your job. So now it is time to convert your lead into an opportunity.

If you are using salesforce and want to learn how to convert a lead to an opportunity in salesforce lightning and salesforce classic, you have to come to the right place.

The following are the topics that we will cover in this salesforce tutorial.

  • What is opportunity in salesforce
  • When to convert lead to opportunity in salesforce
  • How to convert lead to opportunity in Salesforce Lightning
  • How to convert lead to opportunity in Salesforce Classic

What is opportunity in Salesforce

The information about the actual sale store in the salesforce opportunity. In short, salesforce opportunities are ongoing deals. And even we can convert qualified leads into opportunities in Salesforce.

With this, we have gotten an overview of what is opportunity in Salesforce. Now, we will move further and discuss the purpose of when to convert a lead into an opportunity in Salesforce.

When to convert a lead to opportunity in Salesforce

When we believe that a lead has an interest in our product and the chances of sales are possible, we start calling it a qualifying lead.

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After that, we convert this qualifying lead record into an opportunity. Then, we work on this opportunity until the deal is closed.

And when we convert this lead into an opportunity, it is removed from the lead records and starts appearing in salesforce’s forecasting reports.

Let’s try to understand this thing with the help of an example, so clear our concept:

Suppose, Mr.Jack is working in the policy-selling company UsCracks, and he calls Ms.Sim for selling his policy. And he found that she likes her deals and surely buys them. So, it means Ms.Sim (Lead) is ready to be converted to an opportunity.

The more leads you convert into opportunities, the chances of making sales increase.

With this, we have understood the concept of when to convert the lead to opportunity in Salesforce. Now, we will move ahead and discuss the steps of converting a lead to an opportunity in salesforce lightning.

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How to convert lead to opportunity in Salesforce Lightning

There are two ways to convert the lead to opportunity in salesforce lightning. Let’s discuss each way with the help of an example.

Convert Lead to Opportunity using the Converted Button

Follow the below-given steps to convert a lead to an opportunity in salesforce lightning:

Step 1: Click on the App Launcher, then select Marketing app.

How to convert Lead to Opportunity in Salesforce
Select Marketing App in Salesforce Lightning

Step 2: Look at the tabs and select Leads.

How to convert Lead to Opportunity in Salesforce example
Select the Leads Tab in Salesforce Lightning

Step 3: Click on a specific Lead Name to whom you want to convert into an opportunity. Here, I select Kathy Snyder.

convert Lead to Opportunity in Salesforce
Convert Lead to Opportunity in Salesforce Lightning

Step 4: Click on the Converted lead status button.

convert Lead to Opportunity in Salesforce example
Lead -> Opportunity in Salesforce Lightning

Step 5: Then, click on Select Converted Status.

different ways to convert lead to opportunity in salesforce
Lead to Opportunity using Converted Button

Step 6: Pop up page will appear on the screen, where you can update the Opportunity name.

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Everything on the left side of the page is used to create a new opportunity record, while everything on the right is used to attach the lead to an existing opportunity if detects a duplicate record.

Step 7: After filling in the fields, click on Convert.

convert lead to opportunity in salesforce lightning
Create a new opportunity in Salesforce Lightning

Step 8: After converting, you will see the link to the newly created opportunity.

convert lead to opportunity in salesforce lightning example
Lead converted to Opportunity in Salesforce Lightning

With this, we learned how to convert a lead to an opportunity using the converted button in salesforce lightning.

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Convert Lead to Opportunity using the Convert Option

Follow the below-given steps to convert a lead to an opportunity in salesforce lightning:

Step 1: Click on the App Launcher, then select Sales app.

Convert Lead to Opportunity using the Convert Option
Open Sales App in Salesforce Lightning

Step 2: Look at the tabs and select Leads.

Convert Lead to Opportunity using the Convert Option in salesforce lightning
Open the Leads Tab in Salesforce Lightning

Step 3: Click on a specific Lead Name to whom you want to convert into an opportunity. Here, I select Bill Dadio Jr.

Convert Lead to Opportunity using the Convert Option in salesforce lightning example
Lead Converted into Opportunity

Step 4: Click on the ⬇ next to the Submit for Approval, and select the Convert option.

how to convert lead to opportunity in salesforce lightning
Lead converted to Opportunity using Convert Option

Step 5: Pop up page will appear on the screen, where you can update the Opportunity name.

Step 6: Click Convert once the fields have been filled in.

example to convert lead to opportunity in salesforce lightning
Update Opportunity Name in Salesforce Lightning to convert Lead

Step 7: Upon conversion, a link to the newly generated opportunity will be visible.

transfer lead to opportunity in salesforce lightning
Lead has been converted to Opportunity in Salesforce Lightning

With this, we learned how to use the convert option in Salesforce Lightning to transform a lead into an opportunity.

Read

How to convert lead to opportunity in Salesforce Classic

Follow the below-given steps to convert a lead to an opportunity in salesforce classic:

Step 1: Click on avatar, and select Switch to Salesforce Classic.

How to convert lead to opportunity in Salesforce Classic
Switch to Salesforce Classic

Step 2: Select the Sales app, by clicking on the ⬇ in the top right corner.

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Step 3: Look at the tabs and select Leads.

convert lead to opportunity in Salesforce Classic
Select the Sales App and Leads Tab in Salesforce Classic

Step 4: Click on a specific lead Name to whom you want to convert into an opportunity. Here, I select David Jones.

How to convert lead to opportunity in Salesforce Classic example
Lead -> Opportunity in Salesforce Classic

Step 5: Click on the Convert button.

convert lead to opportunity in Salesforce Classic example
Convert Lead to Opportunity in Salesforce Classic

Step 6: To convert a lead to an opportunity, we set a new Opportunity Name. Here, I set it to Walmart-Butter Sales.

When you convert a lead, you will have the option to not create a new opportunity. If you want, simply check the checkbox.

Step 7: Finally, click on the Convert button.

example to convert lead to opportunity in Salesforce Classic
Opportunity Name in Salesforce Classic

Let’s take a look at the lead converted to opportunity in the following screenshot.

How to convert lead to opportunity using Salesforce Classic
Lead has been converted to Opportunity in Salesforce Classic

With this, we learned how to convert the lead to opportunity in Salesforce Classic.

Conclusion

With this, we have learned about the salesforce opportunity. We have also learned when to convert a lead into an opportunity in salesforce.

In addition to this, we have also discussed the steps of converting a lead to an opportunity in Salesforce Lightning and Salesforce Classic.

  • What is opportunity in salesforce
  • When to convert a lead to an opportunity
  • How to convert a lead to an opportunity in Salesforce Lightning
  • How to convert a lead to an opportunity in Salesforce Classic

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