While working as a Salesforce admin recently, we received a lead from the marketing campaign who expressed an interest in buying the product.
So, our sales representative scheduled a call with that lead to better understand the requirements and budget. After contacting the lead, the sales rep decided to convert this lead.
Here, I will explain lead conversion in Salesforce and later show you how to convert leads in Salesforce with an example and step-by-step explanation.
What is Lead Conversion in Salesforce?
In Salesforce, the term “Lead Conversion Process“ refers to the workflow that a company or a business uses to turn a potential customer, a Lead, into a qualified account, contact, or opportunity. This conversion means they are now eligible to access your product or service. The progression of your lead in the sales funnel requires an organized lead conversion process in Salesforce.
Consideration for converting leads in Salesforce
- When converting leads, ensure that all essential fields map correctly to accounts, contacts, and opportunities. Custom fields should be mapped correctly to keep the essential data safe.
- There is no way to convert a lead to an existing opportunity.
- Ensure users have the correct permissions to convert leads and access the resulting records.
We have the following two ways to convert the Leads:
- Convert a Lead in Salesforce.
- Use the Convert Action Button to Convert the Leads.
Convert Leads in Salesforce
In Salesforce, leads can be converted to accounts, contacts, or opportunities. In the following steps, I explained how to convert leads in Salesforce.
- On the Home Page. -> Click on the App Launcher. -> Then open the Sales App.
- In the Sales app, click on the Leads tab.
- Select the lead record that you want to convert. Here, I’m converting Carolyn Crenshaw’s record.