I work in a mid-size organization that uses Salesforce CRM. Recently, we launched a new software product aimed at small businesses.
To successfully introduce this product to the market, we need to arrange a campaign that will generate leads and educate potential customers.
Here, I will explain the campaign object in Salesforce and then show you how to create a campaign in Salesforce. Additionally, I will give an overview of the objects related to the campaign object in Salesforce and how to add leads and contacts to the campaign.