In Salesforce, Leads are the persons or organizations to whom we are trying to sell our product or services. It simply means every person to whom you advertise your product or service is a lead, it doesn’t matter whether he/she buys it or not.
In Salesforce, Leads are potential customers or organizations to whom you are trying to sell your products or services. They can be manually entered, imported, or collected via Web-to-Lead forms.
In this Salesforce tutorial, we will learn how to add leads in Salesforce Lightning and Salesforce Classic step by step.
What is the Salesforce leads?
In Salesforce, when we enter the client or organization in the database to whom we want to sell the product, we add these clients or organizations as leads. In simple terms, leads are regular buyers to whom you are trying to advertise your products.
Leads include both company and contact information. Lead assignment rules automatically allocate new leads to salespeople as soon as they are created. In Salesforce, we can manually enter, import, or collect leads via Web-to-Lead forms to add them.
So, with this, we have understood leads act as Caterpillar and Contacts as Butterfly in salesforce.