What Is a Platform Event in Salesforce [Understanding Real-Time Data Communication]

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Platform Event in Salesforce

Platform events are powerful tools that enable real-time communication within the Salesforce ecosystem and with external systems. These events serve as secure, scalable messages that contain data, allowing for instant publication and subscription. Salesforce platform events enable the real-time exchange of event data, facilitating seamless integration between various platform components and external applications. Platform events … Read more >>>

How to Query Salesforce Picklist Field values using SOQL

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NOT In Operator in Salesforce SOQL queries

In Salesforce, picklist and multi-select picklist fields offer predefined options to simplify user input when selecting values. Querying these fields requires some special considerations when working with Salesforce Object Query Language (SOQL). In this Salesforce tutorial, I will explain how to query picklist and multi-select picklist fields in SOQL effectively. Querying Picklist in Salesforce SOQL In Salesforce, we … Read more >>>

Why Choose Salesforce [5 Key Benefits for Your Business]

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Why Choose Salesforce

Salesforce stands out as a leading customer relationship management (CRM) platform for businesses of all sizes. This cloud-based software helps companies find prospects, close deals, and connect with customers in new ways. Salesforce brings together data from various sources to provide a complete view of customers and drive business growth. The platform offers many benefits … Read more >>>

15 vs 18 Digit Salesforce ID [Difference Between Record Ids]

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15 and 18 Character Salesforce Record IDs

Salesforce uses unique IDs to identify every record in its system. These IDs come in two forms: 15-digit and 18-digit. The 15-digit ID is the standard format used within Salesforce, while the 18-digit version offers extra benefits for certain situations. The main difference between 15-digit and 18-digit Salesforce IDs is case sensitivity. The 15-digit ID … Read more >>>

Aggregate Query in Salesforce SOQL

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Use Sum function in Salesforce SOQL query

In Salesforce SOQL, Aggregate queries allow us to perform calculations on data sets, such as summing up values, calculating averages, or counting records. We can also perform operations like SUM, COUNT, MIN, MAX, and AVG within a single SOQL. In this Salesforce tutorial, I will explain how to execute aggregate queries in Salesforce SOQL and … Read more >>>

Salesforce Competitors: Top 10 CRM Rivals in 2025

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Salesforce competitors and alternatives for 2024

Salesforce is a giant in the customer relationship management (CRM) industry. But it’s not the only option for businesses looking to manage their customer data and interactions. Many companies offer similar services, each with its own strengths and features. The top Salesforce competitors include Microsoft Dynamics 365, Oracle CRM, and HubSpot CRM. These platforms provide … Read more >>>

How to Use Salesforce for Customer Success [Maximizing Platform Potential]

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Use Salesforce for Customer Success

Salesforce offers powerful tools to boost customer success. This customer relationship management (CRM) platform helps businesses manage interactions and build strong client connections. Salesforce’s Customer 360 View gives companies a complete picture of each customer’s history, activities, and needs. Use Salesforce for customer success involves key features like workflow automation and case management. These tools … Read more >>>

How does Salesforce Use AI for Business Growth?

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Artificial Intelligence in Salesforce

Salesforce harnesses AI to transform customer relationship management. The company integrates artificial intelligence into its platform, allowing businesses to enhance their sales, marketing, and service operations. Salesforce AI uses customer data to create predictive and generative experiences tailored to specific business needs. This technology powers features like Einstein, which brings conversational AI to various workflows … Read more >>>

DATE Clause in SOQL (Salesforce Object Query Language)

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DATE Clause in SOQL

When you have many records in the Salesforce database from any standard or custom objects, you want to fetch records in a specific range of dates using an SOQL query in Apex. For that, in SOQL, we can use a date clause and different date literals to get the query result for a specific date … Read more >>>

How to Avoid Recursion in Salesforce Apex Triggers

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Avoid Recursion in Salesforce triggers

The term Recursion means the repeated occurrence of a task or process. In the context of Salesforce triggers, recursion is when a trigger invokes itself in a loop, leading to repeated execution and infinite iterations. It is essential to know the causes of trigger recursion so that we can handle it and avoid hitting governor … Read more >>>

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