In this Salesforce tutorial, we’ll go through how to convert leads to accounts in Salesforce Lightning and Salesforce Classic.
While working in an organization that uses salesforce as a CRM tool, I got a task to convert the lead to an account. So, I have done some research and found how to convert it in both salesforce lightning and salesforce classic.
You’ve come to the right place if you use Salesforce and want to know how to turn a lead into an account in Salesforce Lightning and Salesforce Classic step by step.
The following are the topics that we will cover in this salesforce tutorial.
- What is an account in salesforce?
- When to convert a lead to an account in salesforce
- How to convert a lead to an account in Salesforce Lightning
- How to convert a lead to an account in Salesforce Classic
What is an account in Salesforce
In Salesforce, all the information about the company and customers goes to the account. There are two types of accounts in salesforce:
- Business Accounts: These accounts store information about the companies you do business with.
- Person Accounts: These accounts store information about the persons with whom we do business.
With this, we have got an overview of the account in salesforce. Now, we will move ahead and understand the need for conversion from lead to account.
When to convert a lead to account in Salesforce
After reading the topic of the blog post. Undoubtedly, a question comes to our mind “when do we need to convert a lead into an account”?
This question’s response is straightforward: it depends on the organization. Yet, there are often just two scenarios in which an organization turns a lead into an account.
Scenario 1: Some organizations convert the leads to a personal account when they believe that a lead has an interest in their product and there is a chance of a sale.
Scenario 2: Some organizations convert the leads to a business account when the person finally purchases the product or services.
With this, we have understood when to convert the lead to an account in salesforce. Now, we will move further and see the implementation to convert the lead to an account in salesforce lightning and salesforce classic.
How to convert a lead to account in Salesforce Lightning
There are two ways to convert a lead into an account in salesforce lightning. Let’s see each technique using an example.
Use the Converted Button to convert Lead into Account
To convert lead into account in Salesforce Lightning using Converted Button, follow the steps below:
1. Select the Sales app by clicking on the App Launcher.
2. From the list of tabs, select Leads.
3. Choose the Lead Name you wish to turn into an account by clicking on it. I’ll go with Carolyn Crenshaw here.
4. Click on the Converted Button.
5. Next, click on the Converted Status button.
6. You can update the account information on the pop-up page that appears on the screen.
7. After filling in the fields, click on Convert.
8. You will get the link to the newly generated account after converting it.
9. The below screenshot shows lead is successfully converted to an account, as Ace Iron and Steel Inc Pvt Ltd’s record is now showing in the account tab of the sales app.
With this, we learned how to turn a lead into an account using the Converted Button in Salesforce Lightning.
Check out, How to Convert Lead to Contact in Salesforce
Use the Convert Option to turn Lead into Account
Follow the below-given steps to convert a lead to an account using Convert Option in salesforce lightning:
1. Click on the App Launcher, then select Sales app.
2. Select the Leads Tab from the list of tabs.
3. Choose the Lead Name you wish to turn into an account by clicking on it. I choose Brenda Mcclure here.
4. Click on the ⬇ next to the Submit for Approval, and select the Convert option.
5. Update the account information on the pop-up page that appears on the screen.
6. Once the fields have been filled out, click Convert.
7. A link to the newly generated account will be shown after conversion.
8. The below screenshot shows lead is successfully converted to an account, as Cadinal Call Zomm Inc. Pvt Ltd’s record is now showing in the account tab of the sales app.
With this, we learned how to use Salesforce Lightning’s convert option to convert a lead into an account.
How to convert Lead to Account in Salesforce Classic
Follow the below-given steps to convert a lead to an account in salesforce classic:
1. Select Switch to Salesforce Classic by clicking the Avatar.
2. By clicking in the top right corner, select the Marketing app.
3. Look at the tabs and select Leads.
4. To convert a certain lead into an account, click on their name. I’ll go with Akin Kristen here.
5. Click on the Convert button.
6. Now, update the account name. Here, I set it to Aethna Home Products.
7. Again click on the Convert button.
Let’s take a look at the lead converted to an account in the following screenshot.
Conclusion
With this, we have learned about the salesforce account. We have also learned when we need to convert a lead into an account.
In addition to this, we have also discussed the steps of converting a lead to an account in Salesforce Lightning and Salesforce Classic.
- What is an account in Salesforce
- When to convert leads to accounts in Salesforce
- How to convert lead to account in Salesforce Lightning
- How to convert lead to account in Salesforce Classic
You may like the following salesforce tutorials:
- How to Add Account Team Members in Salesforce
- How to Merge Accounts in Salesforce
- How to add address field to custom object in Salesforce
- How to create web-to-lead form in Salesforce
I am Bijay Kumar, the founder of SalesforceFAQs.com. Having over 10 years of experience working in salesforce technologies for clients across the world (Canada, Australia, United States, United Kingdom, New Zealand, etc.). I am a certified salesforce administrator and expert with experience in developing salesforce applications and projects. My goal is to make it easy for people to learn and use salesforce technologies by providing simple and easy-to-understand solutions. Check out the complete profile on About us.